Exercise 6.2.

Question 1

(6.2.) Process strategy

Answer 1

We do not only have large grade of customisation (color, size, board, material, different accessories that can be incorporated to the board of the table, etc.) but also a high volume of production in order to maximize the use of machinery and equipment purchased, so our strategy will be LARGE-SCALE CUSTOMISATION

This process is located on the strategy diagram on the side of Large Quantity and High Variety.