L3: Adoption

Question 1

Which models (2) are used to understand buying behavior?

Answer 1

Technology Acceptance Model
Adoption Theory

Question 2

What are the (5) steps in the Adoption Theory?

Answer 2

Innovators
Early adopters
Early majority
Late majority
Laggards

Question 3

What are the (3) adopter characteristics based on?

Answer 3

Socio-economic variables
Psychological variables
Communication related variables

Question 4

What are the perceived innovation characteristics? (5)

Answer 4

Relative advantage
Compatibility
Complexity
Trialability
Observability

Question 5

What is meant by pro-innovation bias?

Answer 5

The implicit assumption in adoption research that an innovation should be diffused and accepted by all members of a social system.

Question 6

What is meant by loss aversion?

Answer 6

People overvalue benefits they currently possess relative to those they do not. Unless the gains outweigh the losses, customer will not adopt an innovation.

Question 7

What are the (4) aspects in the typology of consumer innovation response?

Answer 7

Adoption
Indifference
Ambivalence
Resistance

Question 8

What are (2) consequences of multi-stakeholder adoption?

Answer 8

Variable is important for one stakeholder, but not for the other
One variable may have different meanings for different stakeholders

Question 9

What is the role of sensemaking in multi-stakeholder adoption?

Answer 9

A’s understanding of an innovation may depend on B’s understanding, especially in the beginning