14. Marketing Options

Question 1

What are some ways marketing can be carried out by a company ?

Answer 1

Ways marketing can be carried out by a company :

• In-house marketing team : Mostly for large companies
• PR/Ad agency : Good option for medium size companies. Costly but cheaper than employing full-time staff.
• Limited marketing carried out by a single person : For small companies
• Industry association will help promote members’ products (usually for a membership fee). (Consorzio in Italy, VDP in Germany etc…)