Technology In Marketing

Question 1

What are examples of technology used in marketing?

Answer 1

QR codes
Text messaging
Apps
Online surveys
Email
Social media

Question 2

Explain QR codes

Answer 2

Marketing often includes these in promotional posters and product packeting
Direct the customer to business website

Question 3

Explain text messaging

Answer 3

SMS messaging is used to quickly communicate info and promote products to customers
Allows specific customers to be targeted

Question 4

Explain apps

Answer 4

Apps can be used to send notifications in order to advertise products to customers
Can buy products from the business

Question 5

Explain online surveys

Answer 5

Online surveys are costly effective and easy to develop
Can be sent directly to customers through email.

Question 6

Explain email

Answer 6

Customers can subscribe to email lists to receive promotional emails
Allows marketing department to send customers info about products and promotions

Question 7

Explain social media

Answer 7

Used to promote products though advertising
Promote products through viral sharing campaigns and competitions
Used to conduct market research