change in representation of sexual identities in the media

Question 1

paragraph 1

Answer 1

pink economy - recognised by advertisers

spending power of LGBT community - pink pound

companies have actively targeted gay and lesbian consumers through gay-positive advertising and marketing campaigns

Question 2

evaluation 1

Answer 2

instances where companies have dipped their toes in the gay-friendly water, on to face a backlash from conservative anti-gay movements - Heinz ran an advert in 2008 that showed two men kissing and scrapped the advert

performative

Question 3

paragraph 2

Answer 3

empowerment in the new media - twitter - 3.6 million tweets in 2015 #lovewins after same-sex marriage legalised in the US

more representation of LGBT people and organisations eg PinkNews and youtubers

Postmodernism - citizen journalist - representations are more positive because the content on the media is being user-generated

Question 4

evaluation 2

Answer 4

5.6 million homophobic public tweets also tracked 2012-2015 by www.nohomophobes.com showing how empowerment is limited as negative attitudes of lgbt are still prominent in the new media