Womens Realm

Question 1

Media language front cover womens realm

Answer 1

Serif font is traditional and fancy
Brown and beige is mature and conservative
Hand covering mouth - modesty. Not sexualised
Model - eurocentric.
Title covering the model - inferiority

Question 2

Text front cover womens realm

Answer 2

Cover lines listen on left hand - conventional
Cover line ’wonderful children’s raincoats’ suggests higher income
’New period of romance’ connotes stereotypical female interest
’Treasury of home’ domestic sphere essential to reader

Question 3

Content page womens realm

Answer 3

’Game of hazard’ - small section of magazine for fiction - not important for readership
Alliteration ’five fashion’ appeals to audience
’Bargain holidays’ assume limited disposable income
cake of the week - regular readership confined to domesticity

Question 4

sunsational sultanas

Answer 4

women in red swimsuit - objectified yet confident. dominant
male hand holding up plate viewing female through his eyes. phallic plate.
female surfer is elegant and aspirational.
‘sweet things in life’ relates to women

Question 5

Atrixo ad (5)

Answer 5

Women ’keeps everything clean, spotless’ - implied as for her family
Female is less active - not really painting and making a mess she must clean up
Female is manicured - conforms to notions of female beauty.
Female wears wedding ring, man is not. Woman is more dependant
’Perfect marriage’ is one where gender roles are clearly defined.

Question 6

Answer 6

Atrixo ad

Question 7

WR Front cover language

Answer 7

’Your 48 page picture treasury of homemaking’ - direct address to demographic, dominant om page. Treasury connotes luxury
’Wonderful childrens raincoats’ - importance of childcare pushed through ’wonderful’

Question 8

WR FC central image

Answer 8

Direct adress through eye contact and smiling
Close up unsual for time period but not there to be sexualised
Very modest and innocent, bit cheeky with hand covering mouth with smirk

Question 9

WR FC mise en scene

Answer 9

Brown beige colour pallette, relatable not luxurious
Muted and conservative
Lghting is highkey brings attention to woman and highlights wholesome woman

Question 10

Game of hazard story WR

Answer 10

Represents woman as delicate and vulnerable and men as brave (binary opp)
Old fashioned view of gender - women are ’damsels in distress’ reflects it being a period piece
Many readers would have experienced the world wars so feel similiar emotions

Question 11

Bottled beauty ad

Answer 11

Relatively new, shown in moden colloquial language
Importance of looking attractive here is reiterated. Mag more focused on womens duties
People starting to get more money as capitalism was thriving and people were more exploited in the media.
Feminism in second wave.

Question 12

1960s women WR

Answer 12

Increased job opportunities and education
Ads critiscised for offering a limited view on women
Betty Friedan - ’women are never shown as a person’
Demands for equal pay with protests

Question 13

The Sunday cook

Answer 13

Shows maid like mother serving dinner, apron shows she has been working hard
Man sits at head of table suggesting he has power
Suit and tie show how husband should be almost external to the family
Recipes to ’make food for their husbands’ to ’keep them happy’

Question 14

Womens realm representation

Answer 14

Gender is binary opposite
Women - homemaker and man is breadmaker
Gender sís reflected in an old fashioned binary that is not reflective of the growing demand for more equal reps
No ethnic minority representation reflects little imigration

Question 15

Similiar mags to womens realm

Answer 15

Better homes and gardens
Good housekeeping
Womens day

Reached over 34 million consumers alone so mags play big part

Question 16

Betty Friedan WR

Answer 16

Magazines were not a pusher of social construction but instead the creators.
’Mags are active forces behind the creation of the feminine monster’
Reinforces concept of womens total fullfllment through role as a mother

Question 17

gauntletts identity theory WR

Answer 17

media is used as a tool for individuals to construct their own identity
mag gives info on being the ideal housewife
traditional media texts constructs straight forward ideology
consistent domesticated archetype in women’s realm.

Question 18

WR curran and seaton

Answer 18

womans realm owned by IPC due to horizontal integration of main publishing companies of time.
c + s power and industries theory states media is driven by profit and power,
IPC created through integration of smaller companies in attempt to dominate market

Question 19

WR GERBNER cultivation

Answer 19

gerbner suggests that exposure to repeated patterns of rep shape the way people perceive the surrounding worlds.
womans realm uses direct address to build connection between mag and audi

Question 20

WR GERBNER cultivation

Answer 20

gerbner suggests that exposure to repeated patterns of rep shape the way people perceive the surrounding worlds.
woman’s realm uses direct address to build connection between mag and audi

Question 21

WR HALL

Answer 21

domestic housewife is hegenomic viewpoint of audi
encoding and decoding of this archetype, audiences agree
modern audi iew this as sexist (oppositional)

Question 22

Womens realm set

Answer 22

February 1965

Question 23

Cover lines WR

Answer 23

48 page - large number suggests value for money
All about - adverbial phrase suggesting exhaustive amount of information

Question 24

Butler Gender Performativity WR

Answer 24

Gender is created through social situations like ’romance’ and ’pink’ due to this being practised in society

Question 25

Livingstone and Lunt Regulation WR

Answer 25

There is a struggle in recent UK regulation between a need to further interests of citizens (protect from harm) and further interest of consumers by adding choice and value from money

Question 26

Gauntlett identity WR

Answer 26

Women will identify with the women in the article and aspire to be them and construct an identity around them.