customers needs Flashcards
what are customers needs?
things that people can’t live without
what are the 3 things to consider when thinking about customers needs?
price, quality and choice.
when does a person become a customer?
once a product or service has been sold to them.
when does the customer become a consumer?
after they use or buy a product
what should a business adapt to ?
the changing needs of existing customers.
what’s more likely to happen if a business identifies and meets customers needs?
it’s more likely customers will buy the business’ product or service.
what does being market driven rather than product driven by customers needs and fulfilling them do for a business?
increases sales
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improves current products as well as customer satisfaction
rather than building a product and then searching for people to buy it what do businesses use to find their target market?
the marketing mix!
what’s the marketing mix also known as?
the 4ps (price, product ,place and promotion)
how does using the marketing mix avoid costly errors?
It’s helpful to know exactly what customers are looking for in products sold to avoid disappointment.
