content analysis

Question 1

strengths

Answer 1

1. offers a method to analyse a variety of forms of data e.g. media, self report methods so insights into cultural trends and experiences can be understood -> high external validity
2. flexible in the forms of data collected (both quantitative and qualitative)

Question 2

weaknesses

Answer 2

1. identification of suitable themes and codes is subjective and decided by the research alone so conclusions may be affected by researcher bias and lack of objectivity and validity

Question 3

What is content analysis?

Answer 3

A type of observational research in which people are studied indirectly via the communications they have already produced including transcripts etc.

Question 4

What are the two types of content analysis?

Answer 4

thematic analysis and coding

Question 5

What is thematic analysis?

Answer 5

determining the themes and what info fits into each theme

Question 6

What is coding?

Answer 6

count how many times particular words/ phrases etc. appear in the text

Question 7

What kind of data is used in thematic analysis?

Answer 7

qualitative

Question 8

What kind of data is used in coding?

Answer 8

quantitative

Question 9

What type of reliability is used in content analysis?

Answer 9

inter-rater reliability