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Information management > Lecture 12 > Flashcards

Lecture 12 Flashcards

1
Q

Technology (online content and media)

A

Smart phones, tablets and e-readers create and publish mobile multimedia entertainment

Largest consumer of bandwidth = netflix

more than 1 billion apps available; become foundation for a napp-economy –> users can be charged for content

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2
Q

Society (online content and media)

A

Media consumption rises

Time spent on media exceeds TV

Conflict continues over net neutrality rules

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3
Q

Digital rights management

A

Combination of technical and legal means for for protecting digital content form unlimited reproduction without permission

DRM hardware and software encrypts and decrypts content

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4
Q

Apple used DRM to protect music (Digital rights management)

A

Apple removed DRM after amazon opened a non-DRM-protected music store

Apple, amazon and others develop business models with and without DRM/Free access

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5
Q

Wallen garden

A

A kind of DRM by allowing free play/reading per device or operating system

Amazon sells e-books that can only be read on kindle e-readers and kindle apps

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6
Q

Three revenue models

A

1) paid
2) free with advertiser support
3) freemium: free baisc content (potentially driving users to paid advanced content)

Users increasingly paying for high-quality unique content

E.g. music games newspaper and movies

Online paid content audience growing rapidly

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7
Q

Media convergence: technological convergance

A

IT devices combine the functionality of existing media platforms

– Watch a movie on a variety of platforms (smartphone, tablet, PC, TV, and … cinema!)

– Read a newspaper or book on paper, or digital (different subscriptions for online and/or printed news)

– Play a game ‘on board’ or ‘online’ or ‘both’ (game platforms allow playing games & pay per play

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8
Q

Media convergence: content convergence

A

Mixing of gaming, movies, news, books (not much yet; future options)

– Design, production, and distribution of content is changing

– New tools for digital editing and processin

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9
Q

media convergence: industry convergence

A

Merger of media enterprises into firms that create a cross market content on different platforms

Vertical integration, distributors, IT firms

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10
Q

Media industry value chain integration: 4 trypes

A

Current value chain

Content owner direcet model

Internal aggregator model

Internal innovator model

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11
Q

Most troubled segment of publishing industry

A

shrunk from 60 billion to 27 billion in 17 years

Failure to protect content from free distribution

Large newspaper spun off their newspaper operations to focus on other mediaa

However, Online readership growing at 16 %

More users are willing to pay for preimum content

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12
Q

Newspaper business models

A

Initially newspaper were free-based

Then free

and now returned to fee based

Now york times and other charge for premium access

Newspaper headlines are primary content on google news and yahoo news

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13
Q

Organipraph of a newspaper

A

Modeling the newspaper industry
Key business process = observe and gather facts in society to distribute content

Includes a variety of business processes

and options for business model innovations

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14
Q

Convergence of technology (newspaper industry)

A

slow move to internet, beginning to incorporate video, user fedback

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15
Q

Convergence of content (newspaper industry)

A

Four content changes

premium archived content

Fine grained searching

Videos reporting

RSS feeds

Timeliness allows competition between newspapers and real time TV/radio

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16
Q

Convergence of industry structure (newspaper industry)

A

Newspaper industry has not seen much convergence due to limited return

17
Q

Wholesale model B2B2C revenue models

A

As with traditional publishing: the retailer pays a wholesale price to the books-wholesaler

– Retailer determines retail price (usually > wholesale price)

– ‘non-sold books’ are ‘on bargain sale’ (lower price) or ‘returned to wholesaler’ (lower price)

– Retailer revenues depend on #sales, #bargain sales, and #returned

– With lower prices of e-books, profits to publisher are also lower

18
Q

Agency model B2B2C revenue models

A

Publishers set the retail price and designate a sales agent who receives 30% commission

Leads to higher fixed prices for e-books and no issues with #bargain sales and #returned

19
Q

Changes in book publishing and distribution since 1995

A

1995: media migration (publishers borchures on the web

1998: media integration (books converted to PDF format for web display

2005: Media transformation (book disignated as an interactive e-book with both print and web components

2017: Media maturity (new standard book evolves that seamlessly integrates web adn text components on new mobile devices that integrate functionality of multiple platforms

20
Q

Convergence in publishing industry for papers and books

Technological convergence slowed by

A

Digital rights management concerns

Competing standards

21
Q

Content convergence (in publishing industry for papers and books)

A

Users experiences is still turnig pages of text and graphics

22
Q

industry structure (convergence in publishing industry for papers and books)

A

Print publishing industry is changing

Non physical books

authors bypassing traditional publishing and distribution

23
Q

Entertainment industry Major players

A

Television

Radio

Hollywood films

Music

Video gams

24
Q

Internet is tranforming the entertainment industry

A

Widespread growth of broadband
*
Smartphones & tablets as video & music platform

  • Home Cinema
  • Online streaming, Netflix, Social network platforms (YouTube etc)
  • Viable business models in music subscription services
  • Business models that eliminate need for DRM
  • In game advertisements
25
Q

Careers in e commerce (company)

A

Publishing and digital media provider
– Started as a newspaper in Pennsylvania in the 19th century

– Today the firm operates four daily newspapers, >12 non-daily publications, > 100 web-sites (forniche audiences in sports, news, and finance

26
Q

Position member of the media division (careers in e commerce)

A

Develop and launch websites that focus on regional cuisines, entertainment, products, and lifestyles
– The sites include articles, photos, video, and audio
– Objective = to build an audience and create an engaged community of followers

Information management (15 decks)

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