module 2

Question 1

are solutions to problems and are
important in providing creative spark for a
business.

Answer 1

Ideas

Question 2

something that can lead to a
desirable and viable business.

Answer 2

Opportunities

Question 3

The Process of turning an Idea into an
Opportunity:

Answer 3

Strategic fit
Business plan
Team
Leadership
Resources

Question 4

Note:

Answer 4

Successful Entrepreneurs are good at figuring out which ideas can be opportunities

Question 5

Ways to Identify an Opportunity

Answer 5

Observing Trends
Solving a problem
Finding gaps in the marketplace

Question 6

He’s one of the Pioneers of
Brain Training and he dedicated his life to help
people from around the worlds in
improving their thinking and creativity skills.

Answer 6

*De Bono

Question 7

Amabile (1999:4) whose inputs are regarded
as pioneering in the field of creativity, developed
a “three-component model” that combines
three interrelated concepts that, as a result,
defines creativity

Answer 7

Components

Question 8

3 Components of Creativity

Answer 8

Expertise
Creative-Thinking Skills
Motivation

Question 9

Who studies the neuroscience of creativity,
among other topics like consciousness.

Answer 9

Arne Dietrich

Question 10

Creativity is defined as the formulation
or creation of something that was not previously
available in its present state. (*De Bono, 1996)

Answer 10

Concept

Question 11

4 Types of Creativity ( Arne Dietrich, 2004)

Answer 11

1. Thomas Edison- Deliberate and Cognitive
2. A-ha moments- Deliberate and Emotional
3. Isaac Newton - Spontaneous and Cognitive
4. Artists & Musicians- Spontaneous and
   Emotional

Question 12

Stages of Creative Process

Answer 12

Preparation
Incubation
Insight/Illumination
Evaluation
Elaboration