Behaviour and Markets

Question 1

The 4 framework

In Cultural differences

Answer 1

1. The Inglehart-Welzel World Cultural Map 2022
2. Hofstede cultural dimensions and framework
3. CAGE distance framework
4. GLOBE project

To close the deal -> built trust/connections, by social interactions

Question 2

Describe The Inglehart-Welzel World Cultural Map 2022

Answer 2

• To identify if countries are in danger of cultural clashes when doing business together
• Always evolving
• World value survey

Question 3

Describe Hofstede cultural dimensions and framework

Answer 3

• Indicates how we need to commercialize a specific product
• What values does the nationalities/cultures have
• Analyze how individuals will act in a business context
• Micro -level (looking at individual)

Question 4

Describe CAGE distance framework

Answer 4

• Analyze of the different distances both cultural, geographic, economic etc.
• Analyze this to develop a cross-border strategy
  *Combine more framework to be more prepared to do business with other cultures

Question 5

Describe the GLOBE project

Answer 5

• Definition of “culture”
  “Shared motives, values, beliefs, identities, and interpretations or meanings of significant events that result from common experiences of members of collectives that are transmitted across generations”
• Divided in 9 dimensions

Question 6

What is Marketing capabilities

Answer 6

• Adapting your product and strategy to other countries will kill the local essence of the product

Question 7

Explain the word “language”

Answer 7

Can be both the grammar also emotionally, humor etc. Every aspect of the way we communicate

The more languages the more complex

Question 8

Global marketing strategies principles

The main challange?

Answer 8

• Main challenge is how you fulfil the local demand while reaching international markets