Minority influence Flashcards
1
Q
Minority influence
A
small number of people persuade others to alter beliefs + behaviours
2
Q
Moscovici method
A
Group of 6ppts (2 are confederates) state if blue slide is blue or green
3
Q
Moscovici Confederate responses
A
Say it is green 2/3 trials
4
Q
Moscovici agreement with minority
A
84%
5
Q
Moscovici agreement with an inconsistent minority
A
1.25%
6
Q
How can minority bring about SI
A
- consistency
- augmentation
- attention, deeper processing, + cognitive conflict
7
Q
Attention, deeper processing, + cognitive conflict
A
Draw attention to issue + create conflict in mind of majority so majority process issue deeply
8
Q
Augmentation
A
Demostrate seriousness about commiting to point
9
Q
Consistency
A
- Synchronic - all minority say same thing
- diachronic - say for a long time
- HOWEVER cant be dogmatic and need to show willingless to listen
10
Q
AO3 -
A
- all girls = more likely to conform
- small grp size = can 4 be classed as majority
- Lab experiment = low ecological validity
- Nemeth = influence on majority is indirect = drink driving didn’t have effect until criminalised
11
Q
AO3 +
A
Nolan = signs hung on doors saying ‘save energy’ but more likely to save energy if says ‘most people in San Diego are trying to save energy’
