Self Report

Question 1

Open Questions

Answer 1

Questions which the respondent can answer in any way they like

Question 2

Closed questions

Answer 2

Questions which have fixed responses for the respondent to choose from

Question 3

Rating scale

Answer 3

They allow participants to indicate how strongly they feel.

Question 4

Likert rating scale

Answer 4

Has a statement and respondents are asked how much they agree with it

Question 5

Semantic Differential

Answer 5

Has 2 opposing words and 5 or 7 spaces in between to place an X

Question 6

Questionnaire

Answer 6

A measurement with a series of questions designed to gather information about a certain topic

Question 7

Structured interview

Answer 7

Fixed format interview in which all questions are prepared beforehand and are put in the same order to each interviewee.

Question 8

Semi-structured interview

Answer 8

Interviews which consist of some pre-determined questions and followed up with further questions which allow the respondent to develop their answers

Question 9

Unstructured interview

Answer 9

Interview in which there is no specific set of predetermined questions, although there is usually focus on a topic