Types Of Conformity Flashcards

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1
Q

What is conformity

A

a form of social influence where a person changes their behaviour, attitudes or beliefs so that they are in line with the majority. This occurs because of either real or imagined pressure

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2
Q

What are the 3 types of conformity

A
  1. Compliance
  2. Internalisation
  3. Identification
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3
Q

What is compliance

A

when individuals adjust the behaviour, attitudes or beliefs they show in public, so that they are in line with the majority.

There is no change privately -> conformity only lasts while the group is present

-> a superficial and temporary form of conformity.

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4
Q

What is internalisation

A

when individuals adjust their behavior, attitudes or beliefs, publicly AND privately, so that they are in line with the majority.

The individual examines their own behavior, attitudes or beliefs based on what others are saying and decides that the majority is correct.

This is deeper than compliance and more permanent.

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5
Q

What is identification

A

-> when an individual accepts social influence because they want to be associated with a role model or a social group.

By adopting the role model/group’s behaviour, attitudes or beliefs they feel connected to the role model/group.

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