1.3 Competitive Advantage in a Globalized World Flashcards

(45 cards)

1
Q

Culture

A

The integrated pattern of human knowledge, belief and behavior
Consists of language ideas, beliefs, customs, taboos, codes, insitutiitions, tools, techniques, art, rituals, ceremonies
Implies that rituals, climate, values and behaviors bind together into a coherent whole
Collective programming of the mind

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2
Q

Cultural iceberg: 3 sections

A

High culture: visual
Folk culture: visual
Deep culture: unseen (role, rituals)

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3
Q

Different grouping within cultures

A

Individual
Group
Organizational (different department)
National (region grouping)
Global culture

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4
Q

Different determinants of culture

A

Culture is formed through interactions, norms, values, and systems. Elements that interlink with that are:
Religion
Social structure
Language
Political philosophy
Economic philosophy
Education

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5
Q

Different functions of culture

A

Culture created meaning and structure, togetherness and community
Aids in setting boundaries (we vs. them)
Gives explanations to what is right/wrong/good/bad

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6
Q

Cultural frameworks - Hofstede

A

Power distance index
Uncertainty avoidance index
Individualism vs collectivism
Masculinity vs. femininity
Short vs long term orientation
Indulgence vs. restraint

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7
Q

Power distance index

A

Extent to which the less powerful members of an organization accept and expect that power is distributed unequally
Represents inequality
Suggests that a society’s level of inequality is endorsed by followers as much as by leaders

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8
Q

Small power distance

A

Inequality is so wrong and should be reduced as much as possible
There are hierarchies but it doesn’t mean that superiors are almighty
Power should be used legitimately, everyone is under the same laws
Independence is very important
Ex. Australia, US, Germany

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9
Q

Large power distance

A

Inequality is considered a normal part of society
Superiors are superior begins
Power comes first
Respect is very important
Ex. Russia, China

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10
Q

Uncertainty avoidance index

A

Deals with a society’s tolerance for uncertainty and ambiguity
Relates to levels of anxiety and distrust in the face of the unknown
Habits or rituals and need to know the truth

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11
Q

Weak/tolerant Uncertainty avoidance index

A

Uncertainty is normal and accepted
Less stress and anxiety
Controlled aggression and emotions
Different is curious
Don’t like rules that much, rules bend - deregulation
Change jobs easily
More open
Ex. US, South Africa

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12
Q

Strong/avoidant Uncertainty avoidance index

A

Uncertainty avoiding
Uncertainty is a threat that must be fought
Aggression and emotions are vented
Different is dangerous
There must be rules - regulation
Dont change jobs
Ex. Russia, Greece, Argentina

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13
Q

Individualism vs. collectivism

A

The extent to which people feel independent, as opposed to interdependent as members of larger wholes

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14
Q

Individualism

A

I identity
Competition is between individuals
Task comes first, relationship after
Excessive communication, need to know every detail
More press freedom
High divorce rates
Ex. USA, Western Europe

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15
Q

Collectivism

A

We identity
Competitions between groups
Family first, task second
High content communication
Lower press freedom
Low divorce rates
Ex. China, India, Japan

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16
Q

Masculinity vs. femininity

A

Extent to which the use of force is endorsed socially
Masculine society: men are tough, women are soft, big is beautiful and quantity is important
Feminine society: genders are closer and more equal, no competition, sympathy for one another

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17
Q

Masculinity

A

Work is more important than family
Father is on facts, mother on feelings
Admire the strong
Disgust for the weak
Boy fight and do not cry, girls opposite
God is important
Ex. China, Venezuela

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18
Q

Femininity

A

Balance family and work
Both mother an father should be with facts and feelings
Jealous of high flyers
Sympathy for the weal
Boys and girls cry but don’t fight
Religion not that important
Ex. Norway, Sweden, Finland

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19
Q

Short vs. long term orientation

A

Deals with change
Long time oriented: prepares for the future
Short term oriented: world is based on now, past is used as a moral compass, more religious

20
Q

Short term orientation

A

Good and evil are absolute, always the same
Superior person is always the same individual
Proud of their own country
Traditions are sacred
2 truths cannot oppose each other
Fundamentalism and more extreme solutions to problems
Ex. North Africa, Nigeria, Egypt

21
Q

Long term orientation

A

Good and evil are relative
Superior persons is someone who known what to do in different circumstances
Seek positive information, inspiration, and improvement by looking at other countries
Traditions can change over time
If two truths oppose each other a new truth is created
Important to compromise to solve problems
Rewards will be given more likely in long term performance
Ex. Russia, china
Inbetweeners: USA, Canada, Spain

22
Q

Indulgence vs restraint

A

Indulgent cultures: good to be free and do what you want, friends are important
Restored cultures: makes it feel like life is hard and you have more duties than freedom
Subjectiveness of happiness

23
Q

Indulgence culture

A

People tend to eel healthier and happier
Perception of personal life control, masters of their own life
Leisure ethic
Optimist positive attitude
Extraverted personalities
Friends are important
Participate in more sports
Less moral discipline
Ex. Australia, Mexico, Argentina

24
Q

Restraint culture

A

Less happy and healthy
Feel like many things are not their own doing
Work ethic
Pessimistic and cynical attitude
Introverted societies
Friends are not important
Fewer sports, you watch but do not participate
More moral discipline
Ex. China, Russia, Ukraine

25
World value survey
Different values, what do people find most or least important 10 basic values that connect and correlate Also contradict each other
26
10 basic values
Benevolence (welfare of close others) Conformity (obey rules/norms) Tradition Security Power (wealth, control) Achievement Hedonism (pleasure) Stimulation (excitment) Self direction (freedom) Universalism (welfare of all)
27
Cross cultural literacy
Important for companies to succeed internationally Be informed about the culture Do not believe yours is better Understand and participate fluently in another culture Key to achieving competitive advantage
28
Ethnocentrism
Evaluating other cultures based on your cultures norms and standards Belief that your culture is the “correct” one
29
Why do countries trade goods
Countries specialize in the production and export of goods that they produce most efficiently They import goods that they cannot produce efficiently
30
New trade theory
Has an emphasis on the role of economies of scale Larger production volumes reduce the cost of production due to learning effects and spread fixed capital over high number of units Create gains for trade through lower consumer prices and higher product variety First mover advantages explain national advantages in the production of goods
31
Theorists about trade theory
Adam Smith - absolute advantage David Reicardo - comparative advantage Hecksher-ohlin - role of factor endowments
32
National competitive advantage: Porter Diamond - different elements
Firm strategy, structure and rivalry Factor endowments Demand conditions Related and supporting industries Government Chance
33
Porter diamond - firm strategy, structure and rivalry
Domestic rivalry is instrumental to international business as if forces companies to develop unique and sustainable strengths and capabilities The more intense the rivalry is, the more companies are pushed to be innovative and maintain/gain competitive advantage
34
Porter diamond - factor endowments
Natural, capital and human resources available Porter argues that created factor conditions such as skilled labour force, good infrastructure and scientific knowledge are more important instead of natural factors (such as oil)
35
Demand conditions
Refer to how favorable industries within a nation are Larger markets mean more challenges but also created opportunities to grow and become better as a company Ideally, good demand conditions not only has local customers who are sophisticated but also push the company to grow, innovate and improve quality
36
Porter diamond - related and supporting industries
The foundation on which the focal industry can excel Companies are reliant on alliances and partnerships to create additional value fro customers and be more competitive Suppliers are crucial to enhancing innovation through more efficient and high quality inputs If the suppliers are global competitors its good
37
Porter diamond - government
Government is a catalyst and challenger here Porter believes hat the government is not an essential helper and support to create competitive industries, only companies can do that Governments should encourage and push companies to raise their aspirations and move to even higher levels of competitiveness through infrastructure, education systems, good health sector, promoting rivalry, by enforcing antitrust laws and encourage change
38
Porter diamond - chance
Chance of world events might lead to advantages for some companies: war, natural disasters, covid.. These factors cannot change, but they should be monitored so that you can make decisions as necessary to adapt to the changing market conditions
39
HRM has the following components
Humans resource acquisition Human resource development Compensation Design of work systems Labour relations - in an international context these might look a bit different as they might need to have staffing policies
40
Staffing policies
Selecting individuals who have the skills required to do particular jobs A tool for developing and promoting the desired corporate culture of the firm New employees also need to have a good connection or match well with the company’s culture
41
3 types of staffing policies
Ethnocentric staffing policy Poly centric staffing policy Geocentric staffing policy
42
Ethnocentric staffing policy
Key management positions are filled by parent-country nationals Adopt because the firm may Believe the host country law qualified people to fill these roles Feel this is the best way to maintain a unified corporate culture Relive that the best way to transfer core competencies is to transfer parent country nationals who have knowledge of that competency to the foreign operation
43
Polycentric staffing policy
Host country nationals are recruited to manage subsidiaries, while parent country nationals occupy key positions at corporate headquarters Pros/cons: local knowledge and understanding Less expensive than ethnocentric approach Host country nationals have limited opportunities to gain experience outside their own culture and thus cannot process
44
Geocentric staffing policy
Seeks the best people for key jobs through the organization, regardless of nationality Pros/cons: makes best use of firms human resources International executives Firms better able to create value Reduce one culture overshadowing, enhance local responsiveness Expensive and complex
45
Future of HRM and staffing
Globalization has required firms to adopt more geocentric approach More important to build diverse workforces Shift toward greater economic nationalism might affect HR strategy Tougher policies toward legal migration will make it more difficult to move talent around the world