Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Business > 1.3 Marketing Mix And Strategy > Flashcards

1.3 Marketing Mix And Strategy Flashcards

1
Q

Cost plus pricing

A

Adding a calculated mark up to the initial cost

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Psychological pricing

A

Making people think they are getting a good deal by pricing just below the pound eg 9.99

How well did you know this?
1
Not at all
2
3
4
5
Perfectly

Business (7 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions