13. Retailing and Wholesailing Flashcards
(33 cards)
Retailing
All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
Retailer
A business whose sales come primarily from retailing.
Shopper marketing
Focusing the entire marketing process on turning shoppers into buyers as they approach the point of sale, wether during in-store, or mobile shopping.
Omni-channel retailing
Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.
Retail stores by amount of service
Self-service retailers (consumers want their own locate-compare-select process, convenience goods), Limited-service retailers (shopping goods), Full-service retailers (luxury goods)
By product line
Specialty stores, Department stores, supermarkets, Convenience store, Discount store, Off-price store, Superstore
Specialty store
A retail store that carries a narrow product line with a deep assortment within that line.
Department store
A retail store that carries a wide variety of products lines, each operated as a separate department managed by specialist buyers or merchandisers.
Supermarket
A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.
Convenience store
A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.
Superstore
A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.
Category killer
A giant specialty store that carries a very deep assortment of particular line.
Service retailer
A retailer whose product line is actually a service; examples include hotels, airlines, banks, colleges, and many others.
Discount store
A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.
Off-price retailer
A retailer that buys less-than-regular wholesale prices and sells at less than retail.
Independent off-price retailer
An off-price retailer that is independently owned and operated or a division of a large retail corporation.
Factory outlet
An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer’s surplus, discontinued, or irregular goods.
Warehouse club
An off-price retailer that sells a limited selection of brand name grocery items, appliences, clothing, and other goods at deep discounts to members who pay annual membership fees.
Corporate chains
Two or more outlets that are commonly owned and controlled.
Voluntary organizations
A wholesaler-sponsored group of independent retailers that engages in group buying and common merchandising.
Retailer cooperatives
A group of independent retailers that bands together to set up a jointly owned, centrel wholesale operations and conduct joint merchandiseing and promotion effort.
Franchise
A contractual assosiation between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the right to own and operate one or more units in the franchise system.
Retailer Marketing decisions
Segmentation, Targeting, Differentiation, Positioning, 4Ps(product assortment, services mix and store’s atmosphere; high/low markups, lower/higher volume, everyday low-pricing or high-low pricing;)
Shopping center
A group of retail businesses built on a site that is planned, developed, owned and managed as a unit. (regional shooping center, community sc, neighborhood sc, power center, lifestyle centers)
