VALUE OFFER: THE THOUGHT PROCESS

Question 1

What is convergent problem solving?

Answer 1

where you take lots of variables, all known, with unchanging conditions and converge on a singular answer.

Question 2

Math problems are ____________.

Answer 2

convergent

Question 3

But life will pay you for your ability to solve using

Answer 3

a divergent thought process.

Question 4

In other words, divergent thinking is

Answer 4

thinking of many solutions to a single problem

Question 5

Here’s what life presents us for divergent thinking:

Answer 5

Multiple Variables, Known & Unknown, Dynamic Conditions, Multiple Answers.

Question 6

Every offer has __________ _________, the pieces that when combined make ___ _______ __________.

Answer 6

building blocks;
an offer irresistible.

Question 7

Our goal is to use a divergent thought process to

Answer 7

think of as many easy ways to combine these elements to provide value.

Question 8

So if I were selling a brick, I would find out what my

Answer 8

customer’s desire was, and then devise how many ways I could create value with my “brick.”