1.3.1 - Business Aims And Objectives Flashcards

1
Q

Examples of financial aims

A

-survival
-Profit
-Sales
- Market share
-Financial security

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2
Q

Examples of non-financial aims

A

Social benefits
Personal satisfaction
Challenge
Independence
Control
Customer satisfaction
Recognition (awards)

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3
Q

Aim

A

the overall goals the buisinees wants to achieve

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4
Q

Objective

A

practical steps of a particular goal the business wants to achieve

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5
Q

Survival

A

A short term objective, probably for small business just starting out, or when a new firm enters the market or at a time of crisis.

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6
Q

Profit maximisation

A

try to make the most profit possible - most like to be the aim of the owners and shareholders.

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7
Q

Profit satisfying

A

Try to make enough profit to keep the owners comfortable - probably the aim of smaller businesses whose owners do not want to work longer hours.

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8
Q

Sales growth

A

where the business tries to make as many sales as possible. This may be because the managers believe that the survival of the business depends on being large. Large businesses can also benefit from economies of scale.

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