1.3.1 product/service design

Question 1

what is marketing mix

Answer 1

the combination of factors which helps the business to take into account customer needs when selling a product/service

Question 2

what are the 4 p’s

Answer 2

• product
• price
• place
• promotion

Question 3

what is product

Answer 3

a product is anything that is capable of satifying customer needs

Question 4

what is the role of product design

Answer 4

product Design goes right to the heart of a product. Good design contributes to a products usefulness as well as its looks

Question 5

what are the 3 fundemental elements of design mix

Answer 5

• function
• aesthetics
• economic manufacture/cost

Question 6

what does function mean in marketing mix

Answer 6

-the way a product works

Question 7

what does aesthetics mean

Answer 7

how the product appeals to the customer in terms of how it looks,feels etc.

Question 8

what does economic manufacture mean

Answer 8

does the design allow the product to be made and sold profitably

Question 9

what are exampes of products that emphasise functions in the design mix

Answer 9

• stapler
• washing machiene
• batery

Question 10

what common features of products that successfully emphasise function in the design mix

Answer 10

• more predictable and stable demand
• longer product life cycle
• lower promotional costs
• build reputation for quality based on reliability
• economic manufacture through ecomies of scale

Question 11

what are some examples of products that emphasise aesthetics in the design mix

Answer 11

• iphone
• bag
• speaker

Question 12

what are some common features of products that successfully emphasise aesthetics in the desighn mix

Answer 12

• high added value
• demand fuelled by customer aspiration
• potentially shorter product life cycle
• attracts imitation=needs for design protection
• need for grater promitional support

Question 13

what does ergonomic mean

Answer 13

designing a product so that people can interact with them safety without using any unnecessary effort

Question 14

what does sustainabillity mean

Answer 14

making a product without affecting the long term supplies of the inputs into the product

Question 15

why does a product design needs to consider and address a variety of environmental issues

Answer 15

• use of raw materials,water and other resources (inputs)
• energy use and its impact on climate change
• waste and pollution produced by the business
• the impact the business has on employees and the local,wider and international community