1.3.1 Product/service Design

Question 1

What is the marketing mix?

Answer 1

The marketing mix provides a framework for businesses to create an implement successful marketing strategies
- Includes product, price, place, and promotion and all four components work together to satisfy the needs and once of a target market while achieving the companies objectives

Question 2

What is the design mix?

Answer 2

The product design mix refers to the combination of elements that make up a product design which include function, aesthetics, and cost

Question 3

Changes in the design mix to reflect social trends

Answer 3

Social trend refer to the changes in attitudes, behaviours and lifestyle of people

Concerns about resource depletion:
- The product design mix may change to reflect waste modernisation, reuse, and recycling
- Companies may choose to design products that use fuel and materials, are more durable, and can be easily disassembled for recycling or repair

Concerns about ethical sourcing:
- Ethical sourcing means that products are produced without exploitation of workers or environmental damage
- Companies may change their product design mix to incorporate sustainable materials and production processes