1.3.1 - theme 1 Flashcards
(12 cards)
What is the marketing mix?
A plan for using the right blend of product, price, promotion, and place in order to maximise sales.
What are social trends?
Changing patterns in consumer behaviour reflected in changing demands, e.g., increased use of social media or being environmentally friendly.
What does aesthetics refer to in product design?
It relates to the appearance of a product.
What is the focus of cost in the design mix?
When the business focuses on being economically viable, they aim to minimise costs.
What is design for recycling?
Producing products using materials that have been discarded as waste and recycled.
What does design for reuse involve?
When a product is designed to allow for disassembly at the end of its life and the re-use of the materials.
What is design for waste minimisation?
Reducing the quantity of resources that are discarded in the production process.
What is the design mix?
The combination of elements (function, aesthetics, cost) that a business considers when creating a product.
What is ethical sourcing?
When a business buys materials that are produced with fair working conditions/pay and minimum impact on the environment.
What does function refer to in product design?
It relates to the quality and reliability of a product.
What is rebranding?
A marketing strategy in which a new name, term, symbol, design or combination is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and/or competitors.
What is resource depletion?
The using up of natural resources.
