Media Convergence

Question 1

2007

Answer 1

The first smartphone was announced by Steve Jobs.

Question 2

Steve Jobs

Answer 2

Every once in a while, a revolutionary product comes that changes everything.

Question 3

Media Convergence

Answer 3

a. The joining or converging of distinct technologies to one. It takes completely separate ideas and smashes them together so that we’re left with one big idea.
b. Appeared from the digitalization of media content and rapid internet usage.

Question 4

Ubiquitous

Answer 4

a. Present, appearing, or found everywhere.
b. The more intense our media usage becomes, the more invisible media is to us. Our devices and media are so intuitive, so natural to use they slowly migrate into us.

Question 5

Technological Convergence

Answer 5

Arguably the most significant type of convergence, it is the merging of technologies that allows us to access previously and accessible technologies on one device. (90s)

Question 6

Transmedia Storytelling

Answer 6

Also known as cultural convergence, it is the result of media convergence engaging with professional media which is very tightly connected to brands and franchises being distributed across media.

Question 7

Theory of Remediation

Answer 7

a. Argues that new visual media achieved their cultural significance by remodeling earlier media.
b. The evolution of media can be observed as just one big chain of remediation