Campaigns

Question 1

Identify one current health promotion
campaign run by the Public Health
Agency in Northern Ireland.

Answer 1

• be cancer aware
• choose to live better
• minding your head
• want 2 stop
• know your limits

Question 2

Describe three different ways the
campaign gets its message across.

(6marks)

Answer 2

Runs roadshows, e.g. In local leisure centres

Uses TV advertisements, e.g. To frighten the target group into avoiding binge drinking

Provides information in leaflets, e.g. About the negative health effects of illegal drugs

Uses posters to get across messages visually, e.g. To encourage behaviour change by
showing people out walking

Question 3

ways in which the public health agency contributes to health

Answer 3

Provides information through news bulletins, on their
websites and through social media like Twitter on
up-to-date issues relevant to the health of people in
Northern Ireland - eg F.A.S.T campaign for recognising strokes

Provides statistics on the incidence of disease for health
professionals - eg updates on influenza in Northern Ireland

Supports research about health in Northern Ireland- eg attitudes towards breastfeeding