advertisements Flashcards
1
Q
visual narrative
A
photograph or image convey meaning, tell a story
2
Q
copy
A
describes the text or words in the advertisement
3
Q
tagline
A
a catchphrase that leads the advertisements, it should be memorable
4
Q
signature
A
the use of the product’s name and logo
5
Q
slogan
A
a phrase used by a product or brand for all marketing purposes
6
Q
problem and benefit
A
may try to convince you of problems that you never knew existed and offering you a solution
7
Q
bandwagon effect
A
more likely to buy a product if it is the latest rage
8
Q
testimonial
A
feature happy customers of famous people (celebrity endorsement) which will make you believe in the brand/product
9
Q
association
A
products become associated with whatever you see beside a product e.g. family
