SOCIAL CHANGE Flashcards
1
Q
6 STEPS TO SOCIAL CHANGE
A
1) DRAWING ATTENTION (marches, protests, campaigns etc)
2) CONSISTENCY
3) DEEPER PROCESSING (people think more deeply about it once attention and commitment is demonstrated)
4) AUGMENTATION PRINCIPLE (conflict in the minds of majority after consistency, flexibility and commitment)
5) SNOWBALL EFFECT (change from minority to majority)
6) SOCIAL CRYPTOMNESIA ( people have memory that a change has occurred but do not remember how it happened
