Citations For SIT

Question 1

Changes in the physiological state and subjective feelings, values and behaviour of an individual after real or perceived actions of others

Answer 1

Latane 1981

Question 2

Source strength refers to characteristics held by a source that plays a role in influencing the target - salience, importance, intensity

Answer 2

Latane 1981 1996

Question 3

Trans situational as attractiveness and situational as context

Answer 3

(Perez-Vega & Waite, 2018)

Question 4

Engagement behaviours as customer behavioural manifestations that have a brand or firm focus beyond purchase, resulting in i

Build customer base

Answer 4

Van Doorn et al, 2010

Question 5

Online consumer engagement as liking sharing commenting. Brands monitor to evaluate digital marketing success

Answer 5

(Perez-Vega & Waite, 2018)

Question 6

Ladder of consumer engagement

Answer 6

Li and Bernoff 2007

Question 7

Limitations of SIT
- passive recipients not active seekers (solution - make source applicable to both but specialise to active seekers so they feel special)
- static model: consumers spend less and less time engaging

Answer 7

Latane 1981

Question 8

Limitations of SIT
- doesn’t cover motivation or message content

Answer 8

(Perez-Vega and Waite, 2018)

Question 9

Immeadicacy limited by telepresence and interactivity

Answer 9

Perez-Vega & Waite 2016

Question 10

Consumer engagement as trust, satisfaction and loyalty and commitment

Answer 10

Hollebeek 2011
PV 2018

Question 11

Consumer engagement as Commitment

Answer 11

Chan and li 2010
VP 2018

Question 12

Online brand communities as a network of relationships between consumers and brand reps and marketer

Answer 12

McAlexander et al 2002

Question 13

Why is consumer engagement different from consumer involvement

Answer 13

(Mittal 1995)
Involvement does not suggest behavioural outcomes - remains to cognitive level

Question 14

Why is consumer engagement different from consumer commitment

Answer 14

(Goldsmith and Horowitz, 2006)
Commitment doesn’t suggest going beyond purchasing and building a customer base

Question 15

Brand communities

Answer 15

Specialised and non geographical bound communities based on social relationships that admire a brand

Question 16

Three different manifestations of consumer engagement

Answer 16

1. Cognitive
2. Emotional
3. Behavioural

VP 2018
Patterson et al 2006

Question 17

4 i of consumer engagement metrics

Answer 17

1. Involvement: number of visitors
2. Interaction: click through rates
3. Intimacy: blogs
4. Influence: affinity

Haven and Vittal 2008

Question 18

Levels of engagement example

Answer 18

Starbucks
Shallow engagement: Google review
Deep engagement: my Starbucksidea

VP 2018

Question 19

Three social influence processes

Answer 19

Kelman 1961
Internalisation
Identification
Compliance

Question 20

Immediacy definition

Answer 20

(Nowak et al 1990)
The distance relationship that exists between a source, the object being communicated about and the receiver

Question 21

Three types of immeadiacy

Answer 21

(Perez-Vega and Waite, 2016)
Physical: reviewers posting in your country
Temporal: real time and delayed
Social: family recommending on Facebook

Question 22

Number of influencing sources

Answer 22

As the number of sources increases, multiplying effect on final result
VP 2018

Asch 1961 finds 3x and after there is no increase in conformity

Latane and wolf 1981 find no limit

Question 23

Immeadiacy Examlple

Answer 23

E commerce pages displaying additional items at checkout
VP 2018