Research Objective Flashcards
What is the research objective in TV advertising research?
The research objective is a statement that outlines the specific research questions the study aims to answer and the goals of the study.
Why is defining the research objective important?
Defining the research objective sets the direction for the entire study, and helps researchers focus their efforts on specific research questions and goals.
How do researchers define the research objective?
Researchers define the research objective by first understanding the problem or issue they are trying to address, and then developing specific, measurable, and actionable research questions that can be addressed through research.
What are some technicalities that come with defining the research objective?
Technicalities that come with defining the research objective include ensuring that the objective is realistic and achievable, aligned with the overall goals of the advertiser, and specific enough to guide the development of the research methodology.
Can the research objective be adjusted or refined as the study progresses?
Yes, the research objective may need to be adjusted or refined as the study progresses, based on new information or changes in the research environment.
