Innovation Strategy Flashcards
1
Q
Rogers’ Five Factors
A
Relative advantage Observability Trialability Compatibility Complexity
2
Q
relative advantage
A
superiority over established practice
3
Q
observability
A
use and benefits are visible to others
4
Q
trialability
A
ability to try on a limited, low-risk basis
5
Q
compatibility
A
consistent with established practices, knowledge, infrastructure, beliefs
6
Q
complexity
A
ease of understanding & using
