1.2.5 (food trends + marketing tactics)

Question 1

Immersive marketing

Answer 1

• Seamlessly integrating advertising into a complete experience for consumer.

Question 2

Infiltration of social media

Answer 2

• Advertising new food + drink promotions via social media.
• Tempt your with comps + sharing with friends.

Question 3

Data collection

Answer 3

• Consumer patterns of behaviour are analysed for personalised marketing techniques.

Question 4

Location-based mobile marketing

Answer 4

• Geofencing - targets consumers with alerts + messages on their phone when they enter specific proximity (or time) to food, etc.

Question 5

Celebrity endorsement

Answer 5

• Enhance brand recognition + desirability of product.

Question 6

Product placement

Answer 6

• Subtly promote a product through appearances in film, TV, etc. (promotes without interrupting the viewer).

Question 7

Marketing by social influencers/bloggers

Answer 7

• Use influential individual’s large number of followers to sell their brands.

Question 8

Clean eating (food trend)

Answer 8

• Associated with H+WB benefits to young people.
  (leads to anxiety + stress, emerges feelings of guilt from ‘bad foods’, obsessive behaviours negatively impact relationships).

Question 9

Food delivery services (food trend)

Answer 9

• Allows for meeting immediate needs.
  (increase in consumption of energy-dense foods, takeaway packaging promotes antisocial behaviour, loss of mealtime leads to increased anxiety + stress)

Question 10

Meal kits (food trends)

Answer 10

• Recipes + pre-packaged ingredients to eliminate shopping.
  (convenient, healthy alternatives to takeaway foods = reduce risk of obesity, reduce stress of planning meals + shopping).