Technological change (micro) Flashcards

1
Q

Define invention

A

Process of creating a new product or a new way of making a product.

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2
Q

Give an example of an invention?

A

invention of the transistor in 1947

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3
Q

Define innovation

A

Innovation is the act of improving or contributing to existing products

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4
Q

Give an example of a product that has been innovated?

A

The transistor was invented in 1947, recent innovations have involved using smaller and smaller transistors in new devices like phones, creating the smart phone.

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5
Q

What is ‘first mover advantage’?

A

for successful innovators that gives them scope to exploit some monopoly power in a market - especially if they have a patent.

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6
Q

What is creative destruction?

A

a process through which something new brings about the demise of whatever existed before it (a change in market structure)

  • If a new dominant design or product is developed, the structure of a particular industry can reform around it.
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7
Q

Give an example of creative destruction?

A

Airbnb - creative destruction to the travel industry.

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8
Q

How has airbnb created creative destruction?

A

Service - Allows customers independence - can shop and cook for themselves

Price - really good price usually for the quality of accommodation provided.

Convenience - airbnb tends to be more flexible than hotels in terms of arrival and departure times (easy check in and check out procedures)

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9
Q

What will happen to firms who do not incorporate or adapt to new technology?

A

They will be forced out of the market

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10
Q

capital intensive production

A

production process that requires a high percentage of investment in fixed assets (machines, capital, plant)

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11
Q

Technology can improve the standard of capital machinery used; what may this effect?

A
  • Labour productivity and efficiency (increased)
  • Economies of scale (more opportunities to take advantage of this)
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12
Q

What does improvements in efficiency and productivity due to technological change mean for firms?

A
  • Lower costs of production for firms.
  • The quality and quantity of goods and services produced might improve.
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13
Q

How might improvements in technology change a market structure?

A
  • Improvements in technology may reduce entry barriers to markets, increasing the level of contestability.
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14
Q

What might happen if technology is patented?

A

legal restrictions are in place stopping other firms replicating the product for the time period,

  • this can create a monopoly through a legal barrier to entry
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15
Q

How can a monopolistic market strucutre influence technological change?

A
  • Monopolies do not have an incentive to innovate, since they have no competition.
  • this means they are often inefficient and their costs are higher than they could be.
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16
Q

How does a oligopoly market strucutre influence technological change?

A
  • Tend to have more of an incentive to innovate, since they are earning super normal profits and are trying to get ahead of their competitors.
  • This means that technological change is quite fast in oligopolies.
17
Q

labour intensive production

A

production process that is more reliant on workers than on machinery

18
Q

productive efficiency

A

level of output at which average costs of production are minimised

19
Q

allocative efficiency

A

occurs when there is an optimal distribution of goods and services, taking into account consumer’s preferences

20
Q

dynamic efficiency

A

occurs in the long run, leading to the development of new products and more efficient processes that improve productive efficiency

21
Q

product innovation

A

the introduction of a good or service that is new or has significantly improved characteristics or intended uses

22
Q

process innovation

A

improvements to the way in which production takes place or is organised

23
Q

dynamic pricing

A

pricing strategy in which businesses set flexible prices for products or services based on current market demands

24
Q

What are types of non-price competition used in the video streaming market?

A
  • Streaming Quality
  • Original and exclusive content