Social Change Flashcards
What is social change?
When whole societies adopt new beliefs/attitudes/actions (internalise).
What are examples of social change?
-Women’s suffrage.
-Accepting that the Earth orbits the Sun.
What is the 6 step process of social change?
- Drawing attention.
- Consistency.
- Deeper processing.
- Augmentation Principle.
- Snowball effect.
- Social cryptomnesia.
What requires drawing attention?
Social proof.
What is consistency?
Sticking to a message in numbers over a period of time.
What is deeper processing?
People who have previously accepted status quo (what is happening now) realising its unjust nature.
What is the Augmentation Principle?
The way in which the minority exert their influence onto the majority (through commitment, consistency and flexibility).
What is the snowball effect?
When the minority becomes the majority.
What is social cryptomnesia?
The failure to remember the origin of a social change.
What is research support for social change?
-Asch: highlighted the importance of dissenters breaking the power of the majority.
DRAWING ATTENTION.
-Milgram: shows importance of disobedient models - disobedient confederates make obedience rates plummet.
DEEPER PROCESSING.
-Zimbardo: obedience creates social change through gradual commitment (‘drift’ into new behaviours).
SNOWBALL EFFECT.
What case study shows barriers to social change?
Bashir (2013) found that people resist social change to avoid stereotypes (e.g. environmentalists as ‘tree huggers’).
What is an acronym for the 6 step process of social change?
DC - DASS.
What is social proof?
The influence the extreme behaviour of others tends to have on our own behaviour.
