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English > Mass Media > Flashcards

Mass Media Flashcards

1
Q

Быстрый подъем, рост

A

Boom

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2
Q

Канал связи, путь, средство
Any way by which news may travel

A

Channel

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3
Q

Передавать сообщение, сообщать новости
To send out, to pass on

A

Transmit

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4
Q

Листовка, газета
A simple form of a newspaper

A

News sheet

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5
Q

Спутник

A

Satellite

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6
Q

Печатный станок

A

Printing press

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7
Q

Издательство

A

Publishing house

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8
Q

Трансляция

A

Broadcast

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9
Q

Рекламное объявление

A

Advertisement

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10
Q

Реклама

A

Advertising

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11
Q

Реклама на ТВ

A

Commercial

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12
Q

Периодические издания

A

Periodicals

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13
Q

Национальные газеты
Circulating over the country

A

National newspaper

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14
Q

Местные газеты

A

Local newspapers

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15
Q

Воскресные газеты

A

Sunday papers

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16
Q

Бесплатные газеты

A

Free papers

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17
Q

Подоплека, предпосылка событий

A

Background information

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18
Q

Комментарий

A

Comment

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19
Q

Точка зрения, подход, аспект

A

Angle
(To look at the question from all angles; to get/use a new angle on smth )

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20
Q

Волнующий, яркий , резкий

A

Dramatic

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21
Q

Информационный видео сюжет; короткое новостное сообщение

A

News item

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22
Q

Quality news paper; buy 3 million people; there are hardly any cookie pages; difficult word, complicated text; small number of photos; national, world, political, financial news

A

Broadsheet

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23
Q

Popular newspaper; many picture;without long and complicated news items; buy 13 million people; mixture of color; nationals news, famous people, sport, games, competitions

A

Tabloids

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24
Q

Сенсационный материал

A

Feature

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25
Q

a person, business that sells newspapers, magazines etc.

A

Newsagent

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26
Q

a short piece of important news on television or radio

A

News flash

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27
Q

a person who regularly reads a particular newspaper, a person who reads the news aloud on the radio or TV

A

News reader

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28
Q

a printed publication, usually issued daily, with news, advertisements, etc.

A

Newspaper

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29
Q

a stall in the street for the sale of newspapers

A

Newsstand

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30
Q

a printed sheet of paper with official announcements

A

News bulletin

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31
Q

Новости о политике экономике

A

Hard news

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32
Q

Новости о культуре спорте

A

Soft news

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33
Q

Главная статья

A

A leading article

34
Q

Статья главного редактора

A

An editorial

35
Q

Главный редактор

A

Senior editor

36
Q

Редактор

A

Junior editor

37
Q

Освещение событий

A

Coverage of

38
Q

Затмить

A

Outshine

39
Q

Колонка

A

Column

40
Q

Название

A

Headline

41
Q

Презирать

A

To despise

42
Q

Страдать пострадать

A

To suffer from

43
Q

Поражать угнетать

A

To afflict

44
Q

Коллега

A

Counterpart

45
Q

Управляется кем-то

A

To run by

46
Q

Все более все чаще

A

Increasingly

47
Q

Бросать вызов

A

To defy

48
Q

Запугивание устрашение

A

Intimidation

49
Q

Расследовательская оппозиционная газета

A

An investigative opposition newspaper

50
Q

Закрывать

A

Shut down

51
Q

Обстоятельство

A

Circumstance

52
Q

Полицейский участок

A

Policy custody

53
Q

Заключение задержание

A

Custody

54
Q

Достижение победа
Making new and important discoveries

A

Breakthrough

55
Q

Выходить в эфир
Being broadcast on radio tv

A

To go on the air

56
Q

Идти в прямом эфире
Happening while It is being heard or seen not recorded

A

To broadcast live

57
Q

Точный
Free from error

A

Accurate

58
Q

Быстрый скорый
Moving happening very quickly

A

Rapid

59
Q

Давление
A force or strain

A

Pressure

60
Q

Гиперактивный
Abnormal activity

A

Hyperactivity

61
Q

Зрелость
The period or state of being adult

A

Adulthood

62
Q

A connection with smith

A

Basis

63
Q

Доказательство
Anything that gives you reason for believing

A

Evidence

64
Q

Торговец купец

a person, business that buys or sells goods

A

Merchant

65
Q

Промышленник изготовитель поставщик производитель

a person, business, that manufactures things

A

Manufacturer

66
Q

Сервис услуга

an organized system of work etc for the needs of the public

A

Services

67
Q

Тираж

a total quantity of copies of a newspaper or other periodical sold to the public

A

Circulation

68
Q

Торговая марка
Trademark or trade name

A

Brandname

69
Q

Реклама на тв или радио

A

Commercial

70
Q

Отражать
To show the nature of

A

To reflect

71
Q

Стереотип

a typical pattern of behaviour, thinking; a typical example

A

Stereotype

72
Q

Заказ контракт

(here) a business arrangement or relationship e.g. between a bank and a client, a shop and a customer

A

Account

73
Q

Реклама с картинкой

A

Display advertising

74
Q

Реклама с текстом

A

Classified advertising

75
Q

Розничная реклама

Retail advertising, often called local, comes from the sources its name implies, local merchants and service companies.

A

Retail advertising

76
Q

Национальная реклама

National advertising comes primarily from manufacturers and other commercial organizations selling brand-name merchandise and services over wide regions or the entire country.

A

National advertising

77
Q

Маркетинговые исследования

In other words, it talks to consumers about the product and analyses what they say.

A

Market research

78
Q

Слоган

a short, clever, easy-to-remember phrase

A

Slogan

79
Q

Рекламная пауза

is the short breaks during and between programmes.

A

Slot

80
Q

Копирайтер

It is her job to write a script for a commercial

A

Copy writer

81
Q

Мыльная опера

a series of commercials which tell a story

A

Mini soap

82
Q

Пик просмотров

A

Peak viewing hours

English (9 decks)

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