Theorists- industry

Question 1

Curren and Seaton

Answer 1

Media is controlled by a small number of companies primarily concerned with gaining profit and power.
Media concentration typically inhibits or limits variety, creativity and quality.
Socially diverse patterns of ownership help to create conditions for more varied and adventurous media products.

Question 2

Livingstone and Lunt

Answer 2

There is an underlying struggle between the need to further the interests of citizens (protection from harmful material) and the interests of consumers (choice, value, competition).
The rise of media conglomerations and the emerging production, distribution and marketing of digital media have placed traditional approaches to media regulation at risk.

Question 3

David Hasmonhalgh

Answer 3

Media companies try to minimise risk and maximise audiences through vertical and horizontal integration and through the form of their media/cultural products (through genre, serial format and by including stars).
The largest companies and conglomerates now operate across a number of media industries