Reputation Flashcards
1
Q
What are the values of having a good reputation
A
Ability to charge premium prices
Access to new products in the market
Profit made from word of mouth
2
Q
Purpose of management reputation companies
A
Required to manage a company’s brand, image and position
3
Q
Example of reputation influences
A
Innovation
Performance
Quality of products/services
4
Q
How does PR influence how a company is perceived
A
Builds a positive image for the company
Helps maintain and manage a company’s reputation during a crisis
Enhances brand awareness
5
Q
Example of a company who’s reputation was affected
A
Subway Food Chain
