Media - GQ magazine Flashcards
When was GQ launched
1931
What is GQs readership
Quarterly publication-monthly readership of 212,000 print copies
Who are the magazines target audiences
Aimed at ABC1 men aged 20 & 40
What does the colour palette conote
The orange,black,gold and white colour palette reinforces the magazines luxury, sophistication and masculinity
What does the masthead help demonstrate
The masthead is conventionally placed in the top left-hand corner to ensure it stands out. The gold font connotes luxury and exclusivity which a trauts that yhe brand associates itself with
Why is Sterling taken at a long shot
Ensures that the magazine includes a star to appeal to the audience
Why is the price of the magazine important
Enforces that this is a print magazine aimed at an ABC1 audience with disposable income
Why is Sterling looking directly at the audience
Helps to add to the more personal approach to this format and suggests that he should be admired/looked up to
“How to wear a broken suit”
Suggests the importance about appearance and aethstetics. Also supports metro-sexualilty
Why have the editors chosen for Sterling to wear leather combat trousers and boots
It is more high fashion than practical which therefore connotes luxury and masculinity
Why have the editors chosen for Sterling to wear black angel wings
The angel wings frame Sterling as a Proppian Hero, which is conventional for a magazine cover star.
“Guardian Angel”
sense of guardian and protection. Suggests that he is looking after players and the value of the game by rooting out racism. Connotes the idea that Sterling is doing morally good work .
what are the connections between Raheem Sterling and the target audience
The cover star is a successful, male footballer and the target audience of GQ are men who are interested in fashion, celebrities, politics, music and sport.
What does GQ stand for
Gentleman’s Quarterly
What is the meaning of spornosexual
men who are extremely body focused. Sterling’s muscles and six-pack on show supports this concept.
