Writing a business plan Flashcards

1
Q

Explain the term a business plan

A

A business plan is a written description of a business’s aims, strategies, target markets and financial forecasts. It explains what the business plans to do and how it plans to do it.

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2
Q

Name five sections of a business plan

A

Section 1: Background of the business
Section 2: The business team
Section 3: Market and marketing
Section 4: Production
Section 5: Costings and finance
Section 6: Structure of the business

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3
Q

Explain the term a SWOT analysis

A

A swot analysis is used to help planning decisions. It involves identifying
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats

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4
Q

Strengths
Weaknesses
Opportunities
Threat

A

Strengths - internal things we are good at as a business.
Weaknesses - internal things that we could improve, things we are not good at.
Opportunities - external opportunities
Threat -is target market shifting or shrinking??

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