Men's Health Flashcards
When did It come out in uk
1995
Who published means health
Hearst - massive diversified company = minimise risk + maximise profit
-have printed and digital copies that can both be brought
Horizontally and virtically integrated
How is it made to attract
Clickbait hedlines - gets people to view more content
Use of body builder figured models would up emohasing their muscles - cover more engaging and attractive
-however this is targeting men’s insecurities - plays on their fears of body image = reels them in as content is regarding solutions to these issues - attracts them to read more
Media
Website has 600, 000 monthly visitors
Also an app - the advantage of tech helps attract a younger audience
However largest followers on Facebook - attract an older audience
Vin diesel
Focal point - front centre with strong lighting + direct gaze
-draws audience in as he’s seen as important + dominant
The emphasis of light on muscle + tight t-shirt + oil = men appearing as overly muscular is conventional in men magazines - emphasizing the idea of stereotypes
How are men represented aggressive
Front cover - aggressive + powerful = “burn”, “blast”, “demolish” “war”
Encourages men to be spornosexual
How does the front cover suggest the ideal shape
Repetition of weight loss
-”burn 100kcals in 5 mins”
-”lose 8kg fast”
Repetition of muscle
Arrow to his muscle - “to spire to” = body men should aspire to
“Muscle”, “stronger core”
Important info on context page ,
Majority of articles are based on a mans appearance - emphasises the importance of it
Reinforcement of the idea that men shouldn’t get professional help for mental health - “keep doctors away”
Very emotionless + objective - on front cover “slay winter blues away” - suggest men should destroy any emotional feeling
Where’s there intertextuality
“gone in 60 seconds” - the intertextual to fast and furious = similar target audience
The marathon man - Phillip Howells (69)
Challenging stereotypes of age and fitness - however reinforces an idea that masculinity is a performance people can put on
-judith butler - gender performance
“Take new year fitness up”
