Explanations for Conformity Flashcards
1
Q
What is normative social influence?
A
The desire to be liked, accepted and to have the approval of others.
2
Q
What does normative social influence usually result in?
A
Compliance only because an individual is likely to agree with the behaviours/attitudes of a group publicly but disagree privately.
3
Q
What is informational social influence?
A
The desire to be liked. Look tpo others on how to think and behave.
4
Q
When does informational social influence usually occur?
A
In ambiguous situations.
5
Q
What can informational social influence result in?
A
Internalisation of identification because the desire to be right would mean an individual agrees both privately and publicly with the majority opinion.
