Media Flashcards

1
Q

Instructional videos

A

Two way communication because questions and feedback can be built in. Videos can be targeted to particular audiences and they can be paused for discussion or replayed to reinforce concepts.

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2
Q

Dvds and cds

A

Give viewers the opportunity to actively participate as they learn information.

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3
Q

Television and radio

A

Forms of mass media that reach many people. A shard disadvantage is that audiences can only interact directly during call in programs. Both are useful for communications simple slogans and messages and both can generate awareness interest excitement

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4
Q

Newspapers

A

Afford little opportunity for audience input or participation. They do reach and appeal to the general public.

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5
Q

Posters and brochures

A

Posters are better for communications simple slogans and messages while brochures can include more detail and are better for printing instructional information. Difficult to get feedback.

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6
Q

Flyer and fact sheets

A

Readers cannot give feedback.

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7
Q

Persuasive media

A

Advertising public relations and advocacy media all use persuasion to sell goods and services.

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