factors that impact outcome of election

Question 1

valence voting ?

Answer 1

-vote based on who they think will govern with the certian issues that are important to a voter.

Question 2

rational voter ?

Answer 2

voters weigh up strenghth and weakness of parties and vote for the one that will benefit them

Question 3

issue voter?

Answer 3

voters vote for based on a small issue that is important to them.

Question 4

what do valence voters vote on ?

Answer 4

-interest in brand
-reputation
-image of parties

Question 5

what do rational voters vote on ?

Answer 5

-based on cost and benefits

Question 6

what do issues voters vote on ?

Answer 6

-on one small issue
-or a group of isses