Search Engine Optimization Flashcards
What is SEO?
Serach Engine Optimization
Why is it important?
important because it helps websites improve their visibility and rank higher in search engine results
What is SERP?
Search Engine Results Page
What shows up when you search for something on a search engine, f.ex google chrome
What is Crawlers?
Crawlers are automated programs that:
analyze meta data and keywords on your website
crawl from page to page and creates lists of content
Combines findings, creates index in large databases
report back to search engine with results
What are the 3 pillars of SEO?
- Technique
- Content
- Authority
- Technique
How your website works, looks and protects the user
Robots.txt & meta-robots
HTTPS certificates
page speed and responsiveness
Difference between HTTP and HTTPS
SSL = Secure Sockets Layer
HTTP = No SSL (no encryption), no user protection while on site
HTTPS = SSL, like an umbrella
What is a XML sitemap?
file with a list over all the URLs on a website`s pages, providing structured overview.
Better indexing and crawling
- Content
Simply what is on your site
Make it interesting and useful
give the users what they want
3 Structured data types (Content)
JSON-LD: Javascript object to insert the markup into head of the page
Microdata: Integrated into the main HTML of your page
RDFa: publish data linked in HTML5 documents
what is a meta description for a webpage?
A meta description is a brief summary or snippet of text that describes the content of a web page. It appears in search engine results pages (SERPs) below the page title, the head of the HTML, and when shared on a social platform
- Authority
Domain authority vs Page authority
Domain Authority
Represent the overall strength and credibility of a websites domain
Page authority
Likelihood of a web page ranking well in SERP
