Markets + competitive environment facing car dealers

Question 1

Second hand Market

Answer 1

• Since covid-19 which caused major issue sin the supply chain, the second hand car market has grown as cars are available instantly for customers

Question 2

Engaging branding + promotion

Answer 2

• Car brands are having to come up with unique marketing strategies to keep customers engaged with the new products + innovation

Question 3

Changes in demand: New Vs Old

Answer 3

• Rise in ownership of private vehicles after covid due to safety issues around public transport
• Large dealerships with a variety of models, brands and ages have been benefiting from increased sale due to large availability of vehicles

Question 4

Future of aftersales

Answer 4

E.g. MOT, services, valets etc

• can provide dealers with a competitive edge depending on the services they offer the customer