Focus Groups

Question 1

Focus groups are:

Answer 1

Informal discussions among selected individuals

Question 2

How many people are typically involved within a focus group?

Answer 2

Between 3-8

Question 3

Focus groups are a series of one-on-one interviews, using the same topic and questions on various people. True or false?

Answer 3

False

Question 4

The benefit of focus groups is that individuals often facilitate each other’s ideas. True or false?

Answer 4

True

Question 5

Lyons & Willott (2008) emphasised which 2 subjects in their focus group investigating how groups of friends of young men/women talk about their alcohol consumption?

Answer 5

Femininity; drinking

Question 6

Lyons & Willott (2008) found that alcohol is used to actively perform ____ & construct female drinkers as _____:

Answer 6

Gender; vulnerable

Question 7

A limitation of Lyons & Willott’s (2008) focus group would be that friendship groups bring ____ relationships:

Answer 7

Complex

Question 8

“How much?; Why do they drink?; What do they drink?; Gender equality explains female drinking; Female drinkers are inappropriate; female drinkers are vulnerable” are examples of _____ inferred from Lyons & Willott’s (2008) focus group:

Answer 8

Discourses

Question 9

As found in Lyons & Willott’s (2008) study, pre-existing friends can talk about ____ ____ but can also lead to ____ and ____:

Answer 9

Shared experiences; assumptions & tensions