Representations Flashcards
1
Q
Mediation process:
A
Reality
Mediation
Represntation
2
Q
Reality
A
the thing being presented
3
Q
mediation
A
producers select, omit and construct representations through technical codes
4
Q
representation
A
shows codes that must be decoded by audience
5
Q
What is representation
A
a construct of reality, not reality itself
6
Q
What is mediation
A
how a presentation is put together and what message it gives the audience
7
Q
What is selection
A
what is left in mediation process
8
Q
What is omission
A
what is left out of mediation process
9
Q
Stereotype
A
A popular belief about groups of people based on generalisation and assumptions
10
Q
Countertype
A
representation that highlights the positive features of person or group
11
Q
Archetype
A
universal type of character that has been reportedly used in media texts
