M3: Document Masters & Grids

Question 1

reference structure that guides where elements are placed and a basic framework on which design is created.

Answer 1

The Grid

Question 2

What is the purpose of the grid?

Answer 2

compact planning, intelligibility, and clarity, and suggests an order in the design

Question 3

negative space or low-priority content, often decorative

Answer 3

Passive areas

Question 4

Active areas

Answer 4

have critical content

Question 5

who or what the subject is: what service is being offered; where the event is, etc.

Answer 5

primary

Question 6

other important information; further reading, etc.

Answer 6

Secondary

Question 7

Markers, icons, etc.

Answer 7

Final Details

Question 8

individual divisions or containers separated by consistent space in a regular pattern across the page.

Answer 8

Modules

Question 9

are alignment lines that break space into horizontal bands.

Answer 9

Flowlines/Baselines

Question 10

vertical containers of text, images, or other design elements

Answer 10

Columns

Question 11

buffer zones around the content of the page and the trim,

Answer 11

Margins

Question 12

groups of modules or columns that form specific areas for type, ads, images, or other information

Answer 12

Spatial Zones

Question 13

markings on the document, often the folio, footers, and running headers.

Answer 13

Markers

Question 14

spaces separating modules vertically or horizontally

Answer 14

Gutters

Question 15

first page

Answer 15

verso page

Question 16

second page

Answer 16

recto page

Question 17

verso page will be a mirror of the recto page

Answer 17

Symmmetrical

Question 18

both pages use the same layout

Answer 18

Asymmetrical

Question 19

determines the external proportions/measures of a book

Answer 19

format

Question 20

determines the internal structure and proportion

Answer 20

grid system

Question 21

governs the position of elements

Answer 21

layout

Question 22

based on Villard de Honnercourt’s diagram, golden ratio, or fibonacci sequence.

Answer 22

Traditional Grid

Question 23

basis of the traditional grid

Answer 23

Villard de Honnercourt’s diagram, golden ratio, or fibonacci sequence.

Question 24

Tschihold grid forms, multi-column grid, modular grid.

Answer 24

Modern Grid

Question 25

examples of modern grids

Answer 25

Tschihold grid forms, multi-column grid, modular grid.

Question 26

experimental or intuitive grid

Answer 26

Developmental Grid

Question 27

examples of Developmental Grid

Answer 27

Hierarchical grid, “no grid” approach, responsive grid for mobile.

Question 28

vertical divisions on a page used primarily for text placement, separated by gutters

Answer 28

Column guides

Question 29

mech or net like grid that guides placement of non-text elements

Answer 29

Document grid

Question 30

series of parallel horizontal lines that provide a guide for text to sit on

Answer 30

Baseline grid

Question 31

combination of these two to make a pretty solid method of type placement

Answer 31

Compound grid

Question 32

Simplest form of grid without divisions, often symmetrical

Answer 32

Single-Column

Question 33

It is the classic layout pioneered and popularized by German typographer Jan Tschichold, and based it on the ratio 2:3, and inspired by early printer’s type layouts by Gutenberg. It specializes in all-text documents, with little decoration or other design elements.

Answer 33

Manuscript Grid

Question 34

Composed of vertical and horizontal columns that break up the page into smaller portions of space

Answer 34

Modular Grid

Question 35

Composed of vertical and horizontal columns that break up the page into smaller portions of space

Answer 35

Modular Grid