5. Orchestrating Strategic Alliance

Question 1

5.2) Alliance Purpose

Broader Perspectives

Answer 1

1) Firm-Centric pers. isolated, competitive
2) Network pers. embedded, cooperative

Question 2

5.2) Alliance Purpose

Strategic Alliances goal-oriented strategies:

Answer 2

1) Constitutive Elements:
- formal arrangement
- strategic relevance
- joint contribution
- shared control and risk
- fixed end date

2) Related Concepts:
- network
- merges/aqcuisitions
- informal collabioration

Question 3

5.2) Alliance Purpose

Combined Resource Capabilities:

Answer 3

Mutual interest in jointly designing manufacturing or distributing goods or services

Question 4

5.2) Alliance Purpose

Focus of Alliance

Answer 4

1) Exploitative Alliance: existing area
2) Explorative Alliance: new area

Question 5

5.2) Alliance Purpose

Alliance Types:

Answer 5

1) Equity Ownership:
- equity-joint venture;
- equity alliance;
- non-equity alliance;

2) Market Position:
- vertical; cost reduction and comp. resources/capabi.
- horizontal; cost reduction, risk sharing, barg power
- lateral;complementary customers need

3) Startegic Purpose:
- synergetic; focus on 1 aspect
- diversifying; entry in new tech.
- complementary; to complemetary resources/cap.

Question 6

5.3) Alliance Payoff

Theoretical arguments about strategic allainces

Answer 6

1) Market-based view:
- Industry Structure
- Generic Strategies

2) Resource-based view:
- Resources
- Capabilities

Question 7

5.3) Alliance Payoff

Facets of Alliance Failure

Answer 7

1) objectives
2) expectations
3) dissatisfactions
4) lifetime not reached
5) dissappointing in relational pers.
6) unequal benefit

Question 8

5.3) Alliance Payoff

Reasons of Failure

Answer 8

1) Enviroment: new tech, changing cutomer
2) Strategy: inappropriate partner selection
3) Structure: insufficint fit
4) Behavior: insufficient manager commitment.

Question 9

5.3) Alliances Payoff

Rules for Succesfull Collaborations

Answer 9

1) What you want from collaboration
2) Partner’s strenghts/weaknesses
3) Partner’s capabilities/practices/culture
4) Why partner want to deal
5) Prepare for collab.
6) Invest in collaboration relationship

Question 10

5.3) Alliances Payoff

Fundamental Tension

Answer 10

Competition | Cooperation
Control | Autonomy
Trust | Vigilance
Emergence | Design

Question 11

5.4.1) Ecosystem

Structure of Ecosystem:

Answer 11

1) Membership
2) Structure
3) Position

Question 12

5.4.1) Ecosystem

Processes of Ecosystem:

Answer 12

1) Knowledge Mobility:
- Absorptive Capacity
- Network Identification
- Inter-Firm Socialization

2) Innovation Appropriability:
- Trust/Reciprocity
- Procedural Justice
- Joint Asset Ownership

3) Ecosystem Stability:
- Network Reputation
- Future Gains
- Multiplexity

Question 13

5.4.2) Open Innovation

Knowledge Flow:

Question 14

5.4.2) Open Innovation

4 types of Open Innovaitons:

Answer 14

1) Sourcing: external sourcing
2) Acquiring: in-lisinging of external IP
3) Revealing: share idea/knowledge
4) Divesting: sale know-how

Question 15

5.5) Result

Competition vs Cooperation

Question 16

5.5) Result

Dominant Themes:

Answer 16

Budgeting, Planing, Positioning, Outcompeting, Cooperating

Question 17

5.5) Result

Cooperative Agreements

Answer 17

1) Bilateral Arrangement
2) Multilateral Arrangement

a) non-contractual
b) contractual
c) equity based