KK4:Force field analysis Flashcards
1
Q
Force Field Analysis
A
is a theoretical model
that determines if
businesses should proceed
with a proposed change.
2
Q
Driving forces
A
are
factors affecting the
business environment
that promote and support
business change.
3
Q
Restraining forces
A
are factors that resist
a business change or
actively try to stop it.
4
Q
Weighting
A
is the process
of scoring and attributing
a value to the driving and
restraining forces.
5
Q
Ranking
A
involves
arranging the forces
in order of value and
determining the total
score of driving and
restraining forces.
6
Q
STEPS
A
Weighting
ranking
Implementation of response
evaluating the response