KK4:Force field analysis Flashcards

1
Q

Force Field Analysis

A

is a theoretical model
that determines if
businesses should proceed
with a proposed change.

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2
Q

Driving forces

A

are
factors affecting the
business environment
that promote and support
business change.

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3
Q

Restraining forces

A

are factors that resist
a business change or
actively try to stop it.

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4
Q

Weighting

A

is the process
of scoring and attributing
a value to the driving and
restraining forces.

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5
Q

Ranking

A

involves
arranging the forces
in order of value and
determining the total
score of driving and
restraining forces.

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6
Q

STEPS

A

Weighting
ranking
Implementation of response
evaluating the response

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