Topic 7.5: Beyond usability

Question 1

Socio-pleasure

Answer 1

Pleasure that comes from a feeling of belonging to a social group or social interactions.

Question 2

Physio-pleasure

Answer 2

Pleasure derived from touching, smelling, hearing and tasting something. Also conveyed by an object’s effectiveness in doing something.

Question 3

Psycho-pleasure

Answer 3

Pleasure derived from cognition, discovery, knowledge and other things that satisfy the intellect.

Question 4

Ideo-pleasure

Answer 4

Pleasure is derived from how the product appeals to the user’s values and beliefs.

Question 5

Design for emotion

Answer 5

Visceral: The aesthetics, sound, look and feel of a product.
Behavioural: The function of the product and how easy it is to use.
Reflective: What the product says about you. E.g. Buying an electric car will show your consciousness of environmental issues.

Question 6

Attract-converse-transact (ACT) model

Answer 6

The ACT model is a framework for intentionally triggering an emotional response in the user.

Question 7

Attract

Answer 7

The product is desirable because it is aesthetically appealing.

Question 8

Converse

Answer 8

The product is usable.