voting behaviour and the media

Question 1

zIn 1970, what percentage of votes go to major parties

Answer 1

88%

Question 2

Weakening of the class system 1945 to 1992

Answer 2

more or less a straight contest between Labour and the Conservatives, by 2015 the contest involved at least six key parties, all dealing with issues that crossed class lines.

Question 3

Class in 2015 general election

Answer 3

• AB and C1 are heavily Conservative and are the most likely to vote.
• DE is the largest group and most pro-Labour, but is the least likely to vote
• C2 and DE, the two most pro-Labour groups, saw the highest percentage swing to support UKIP.

Question 4

Voters left behind in 2015

Answer 4

These traditionally working-class voters would have voted for Labour in the past, but cultural concerns over immigration and income inequality, as well as a perception that politics is dominated by a socially liberal, educated and urban elite, have alienated them from the Labour Party. Instead, they have gravitated towards UKIP, which reflects their concerns.

Question 5

gender in general elections

Answer 5

• In 2015, Labour’s Woman to Woman pink minibus visited 75 constituencies, targeting women who did not vote in the previous
  election.
• In 2014, David Cameron declared that Britain would ‘lead the change on women’s equality’.